2024.11.03

Union Square Magic: Blue Dove Coffee’s Viral Journey with the Sanremo YOU

At Blue Dove Coffee, founder Amadeo Falce has created more than just a coffee cart—it’s a place for connection, peace, and authenticity. Inspired by Italian roots and driven by a commitment to quality, Amadeo’s journey has been marked by a hands-on approach to building his business, from welding the coffee cart with his brother to crafting exceptional espresso with the Sanremo YOU.

Reflecting on the origins of Blue Dove Coffee, Amadeo shares, “I started Blue Dove Coffee because coffee has always been more than just a drink to me—it’s a way to connect with people, find peace in the day, and share something genuine. I wanted to build a company with real values at its core: peace, connection, clarity, and trust. Inspired by my Italian roots and the love for a well-crafted cup, I set out to create a place where people could feel at home and find a moment of calm in their day.”

This dedication extends beyond coffee alone. “This isn’t just about serving great coffee; it’s about giving back to the communities that make it possible and creating opportunities for others along the way. My goal is for Blue Dove Coffee to be a space where people feel welcome, valued, and inspired, where every cup reflects the heart and effort that went into building it.”

Amadeo and Blue Dove Coffee’s Sanremo YOU

Blue Dove Coffee’s visual storytelling has also played a pivotal role in its success, thanks to Amadeo’s Social Media Manager, Donovan Lutz. “Donovan’s amazing videography and storytelling skills have been instrumental in developing our brand and connecting with our community.”

The switch to the Sanremo YOU espresso machine transformed Amadeo’s operations. “When I first started the business, I was using a Wega IO. Not to throw shade, but it wasn’t delivering the coffee quality I wanted. Shortly after, my friends at Red House Roasting introduced me to the Sanremo YOU, and it made an incredible difference. We went from making a couple hundred cups of coffee a day to consistently serving 300 to 400 cups daily, which I attribute to the YOU’s highly consistent espresso. Having two Sanremo machines back-to-back has been the perfect setup for our coffee cart, and I couldn’t be happier with the switch. I’m extremely grateful to have found Sanremo and plan to use their machines for every coffee shop I open in the future.”

Blue Dove Coffee’s visual storytelling has also played a pivotal role in its success, thanks to Amadeo’s Social Media Manager, Donovan Lutz. “Donovan’s amazing videography and storytelling skills have been instrumental in developing our brand and connecting with our community.”

The switch to the Sanremo YOU espresso machine transformed Amadeo’s operations. “When I first started the business, I was using a Wega IO. Not to throw shade, but it wasn’t delivering the coffee quality I wanted. Shortly after, my friends at Red House Roasting introduced me to the Sanremo YOU, and it made an incredible difference. We went from making a couple hundred cups of coffee a day to consistently serving 300 to 400 cups daily, which I attribute to the YOU’s highly consistent espresso. Having two Sanremo machines back-to-back has been the perfect setup for our coffee cart, and I couldn’t be happier with the switch. I’m extremely grateful to have found Sanremo and plan to use their machines for every coffee shop I open in the future.”

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